The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. First, a quick review. The meta description ...

Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search rankings, they can significantly influence user ...

Meta-descriptions, in part, can determine where the Web site page will serve up in search queries. Ted Ives says it's also responsible for click-through rates. He provides a guide to writing them, ...