The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. First, a quick review. The meta description ...

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO. Editor’s note: “Ask an ...

Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search rankings, they can significantly influence user ...

Many marketers have difficulty with the writing portion of their jobs – and writing concise copy is even more challenging. Meta descriptions are an essential part of a successful SEO strategy, but it ...

Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good ...

The meta description is highly important to your online marketing strategy in general, but very few people realize this or take the time to invest in this particular area. What is particularly strange ...

Earlier this month, Google confirmed they have extended the search results snippets from 160 characters all the way to a maximum of 320 characters long. Google told Search Engine Land that even though ...

A publisher asked Google’s John Mueller if it’s okay to add two meta description tags and two title tags on a single page. Google’s John Mueller provided a surprising answer that shows how Google ...

Meta-descriptions, in part, can determine where the Web site page will serve up in search queries. Ted Ives says it's also responsible for click-through rates. He provides a guide to writing them, ...