If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential ...

It's important to establish buyer personas in B2B marketing so you can segment your audience and create stronger campaigns. But how do you start researching and creating these buyer personas from ...

There are several crucial aspects related to creating and managing a digital identity within the Metaverse. Plenty of elements are involved in crafting a virtual persona, maintaining a positive online ...

Most B2B marketers have some form of customer persona or a simplistic profile. But in our experience, these lack a deep enough level of meaningful data, making them difficult to use for important ...

Content marketers are never short on things to do. However, everything you’re doing will be fundamentally flawed if you don’t know the audience for your content.As a business with a content marketing ...

Developing buyer personas can enable marketers and salespeople to connect authentically with audiences and spur action. However, buyer personas are only helpful for a business if they are insightful ...

Are audience personas a useful tool to help designers step into other people's shoes? Or a sort of bizarre fanfiction used to fluff up strategy decks? We speak to designers from both camps. “Imagine ...

Read enough generative AI research and you’ll be convinced that organizations are poised to execute digital transformations around the groundbreaking technology. Except you’d be wrong. Despite the ...