Swedish furniture chain IKEA announced it will be hiring 10 workers for an unconventional employment opportunity — inside an IKEA "store" in the video game Roblox. Opening June 24, "The Co-Worker Game ...

While Roblox has become a go-to for brands that want to connect with younger consumers, Ikea is taking a fresh approach and focusing on potential employees. The activation is part of a larger push ...

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games. The move is a minor departure from Roblox's successful and ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...

Roblox has become a video game titan, in recent years dominating the world of kids’ gaming and earning $454 million in revenue last quarter alone. A new report argues that success is built on ...